This cover uses a two-tone style for the images which
has the connotations of being “urban” and it has a similar feel to banksy image which makes the
images look more rebellious. The mast head is a similar colour and the same
shape in each issue of the magazine which can make readers instantly recognise
which magazine it is. The colour of the text changes in each issue to make each
cover different and unique, it also make the masthead fit in with the colour
scheme used on the cover.
The target audience for this magazine is people who are
in college or other forms of education. This audience is effectively attracted
because the colour scheme makes the image look more attractive and will grab
attention while also suiting the target audience because the way the colours
are “splashed” all over the page, makes the image look like a messy piece of
graffiti (sort of).
The text connotates a sense of importance because all
the letters are in capital letters and stand out more, making them seem more
important. Also, the way the text in the centre tilts, makes this text seem
more important than the others because it stands out from the straight angled
title.
The images used in the cover show people having lots of
fun. This gives connotations of the activities the magazine is advertising
being fun and makes the audience like and want that sort of experience, making
them want to know more and therefore read the magazine.
This magazine is therefore effective because it attracts
the target audience and makes someone want to read the magazine through the
ideas commutated through visual and media language.
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