Demographics

Demographics 

Measurable characteristics of media consumers such as age, gender, race, education and income level.

It is important to know the correct demographic when creating a magazine because it ensures that the correct target audience is aimed for and the topics and other issues attract them. If the magazine doesn't appeal to the correct demographic, the magazine will fail. for example if the magazine is aimed at people who are working class but costs too much, they wont be able to afford it so the magazine wont sell to the working class and the higher classes wont be attracted to the magazine because it wont be aimed at them as an audience. However if the magazine is aimed at the correct demographic.

Below is an example of a demographic table, this outlines the different classes of people and what their life stereo typically involves. This will help aim the magazine at the right people and make sure it suits the correct class of people.

My Demographic

From the polls i have conducted i have realised that my key audience prefers a cheaper fortnightly magazine and they are mostly in the E/D group of the above table because the are teens and many do not have jobs. This means the magazine cannot appeal to the elite but the everyday teenager who like this genre of music. Also the use of free items is a key influence for my target audience which i will have to include in my final piece because the poll shows it will increase the chance of my demographic being attracted to the magazine.